I call my three-year-old "Baby" in public.

I call my three-year-old "Baby" in public.

Yes, I get some judgemental looks.

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Here's the backstory:

Every so often (read: multiple times a day) she tells me, 'I want to be your baby!'

This means that I'm only allowed to call her Baby.

And if I dare use her actual name, she immediately corrects me:

"No! I'm your baby!"

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So now, when we're out in the street and I want her attention, I already know there's no point calling her by her name.

Instead, I say:

"Baby, come here!"

And I just have to ignore the looks I get, because if I want her to respond, I have to call her what she will respond to.

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This renaming situation can be funny or frustrating with kids (depending on your mood at the time), but it's incredibly powerful when you use it within your business.

If people aren't responding to what you're offering, try changing the name.

For example, maybe you want people to book a sales call with you.

But let's be honest. When was the last time you voluntarily booked a sales call?

Just the term itself is enough to trigger resistance.

Let's try giving it a different name:

• an audit

• a strategy session

• a review

• a diagnosis

Suddenly, it sounds valuable.

Your offer hasn't changed, but the new name changes the picture completely.

Call it a sales call, and they feel like a prospect being sold to.

Call it an audit, and they feel like a business owner gaining valuable insights.

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Same call.

Different name.

Different response.

What element of your business can you switch out for a more powerful name?

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